Alexandra is a leading event professional and strategic fundraiser. As the founder and president of Moorshead & Associates, Alexandra is actively involved in every aspect of the agency, from business development to the smallest details of the execution. Her innovative vision and “anything is possible” attitude drive the team in achieving the highest standards of excellence for every client.
Alexandra has more than 15 years’ experience as the producer of some of Canada’s most respected community events and fundraisers. Her solid track record of developing and revitalizing events for leaders in the not-for-profit sector has led to contracts with The Word On The Street, Canadian Stage Company, Canadian Cancer Society, Canadian Breast Cancer Foundation, Multiple Sclerosis Society, and the United Way, among many other highly regarded organizations.
Alexandra holds certifications in event management and fundraising, and has earned many awards for her clients. Her expertise in the areas of sponsorship and project management has led to her being invited to speak at conferences in Canada and the US.
Amanda is an experienced and consummate professional communications and marketing administration expert, who has structured and built her career through assuming a variety of challenging senior positions – including lengthy stints in communications at the CBC as well as at The Canadian Foundation for AIDS Research (CANFAR).
In her more than 15 years’ experience, Amanda has developed a particular focus and skill in the arenas of music and arts management and media relations. Her artist management experience includes working with media consultants, agents and artists’ representatives, and also as a celebrity guest booker for a national television show. Amanda has also supervised and maintained the promotion of local and national performance tours and CD launches of Juno and Grammy award-winning musicians, vocalists, composers and bands, as well as for a well-received Canadian film, noted music festivals, concert halls, theatres, and high-end performance venues.
Amanda brings to the table extensive professional contacts and her skills in media relations and marketing outreaches specific to emerging organizations, charitable events, and non-profit organizations.